We are delighted to announce that we are the principal sponsor for this year’s Leeds Varsity event. Always keen to get involved with all things sport, we are also sponsoring three of the teams taking part: LUU Netball, LUU Women’s Rugby Union FC, Leeds Beckett University Rugby League FC and Leeds Beckett University Cricket.
What is Leeds Varsity?
Leeds Varsity is the biggest sports competition of the year for the University of Leeds and Leeds Beckett University, with the rival universities going head-to-head throughout the year in a wide variety of sports.
The competition culminates in over 60 sports fixtures on 1 and 2 October 2019, involving more than 25 sports disciplines.
The final event of the Varsity, which attracts over 10,500 students to attend annually, is the Men’s Rugby Union Grand Finale which takes place at Headingley Carnegie Stadium.
This is the sports event of the year for both universities and is not to be missed by any student with an interest in sports and fitness.
The sports disciplines with matches and races in October include:
- Athletics (track & field)
- Indoor rowing
- Rugby League
- Rugby Union
- Table Tennis
Most of the above have both men’s and women’s teams taking part when the teams aren’t mixed.
What does our Leeds Varsity sponsorship mean?
Miles Pickard, Director at Pickard Properties, said of the Leeds Varsity sponsorship:
‘’Varsity is an event which encourages positive competitive spirit and is a major sporting occasion in the Students calendar for both Leeds University and Leeds Beckett University and so we are, of course, very proud to be chosen as Headline Sponsors for Leeds Varsity 2019.
“Pickard Properties are a Headingley based company just five minutes’ walk from the Emerald Stadium and have been letting our own properties to students for over 50 years and so we have an understanding of the area and know that the sports facilities and Rugby & Cricket stadiums in Headingley contribute heavily to highlighting the importance of sport to students.
“Studying at University is expensive involving many pressures so taking advantage of everything that University has to offer by joining clubs and societies will make a student’s experience at University a much more positive one. Emphasis on academia is of course important but we think that obtaining a balance between working hard and getting that all important break from studying through exercise and the superb social opportunities that these offer is a great way of relieving any stress whilst creating experiences and friendships that can last a lifetime. It is gratifying to see these young adults competing at such a high level and knowing that it can only be a positive contribution towards forming well-rounded individuals who can integrate and cope with the complex challenges which confront everybody in today’s society.
“We are delighted to see that the Women’s Rugby Teams will also be playing at the Varsity Finale, not just the Men’s. This is great news especially as we are now in our second year of sponsoring LUU’s Women’s Rugby. It is fantastic to finally see women’s sport across the board getting the much higher level of media coverage that it deserves.
“We have sponsored sports teams across both universities since 2010 including LUU Netball, Leeds Beckett Football and this year’s Leeds Beckett Rugby League and Cricket Teams as well. It’s great therefore to have the opportunity now to sponsor Leeds Varsity which was really the next step in showing our support for the students of Leeds.
“We are sure that this year’s Varsity Event will be a great day for everybody involved.”
As the main sponsor, you won’t miss us in the run-up to Leeds Varsity or during the event itself.
Pickard Properties stalls will be present at the opening events and at both universities on Varsity day, which is 2 October.
The Pickard Properties logo will be featured on each of the 1,500 Leeds Varsity players’ shirts.
We’ll also be prominent on and around the event days through mentions on the scoreboard, advertising boards, printed marketing materials, and promotional and highlights videos.
Pickard Properties will feature across social media coverage of the event by both universities, too.
Finally, we’ll be occupying a VIP table at the finale game, soaking in the atmosphere and cheering on our sponsored team.
We hope to see you there!